Incisive Knowledge Convergence – start by SIRI/DESTI

[Incisive Knowledge]: From Information to Understanding: Moving Beyond Search In The Age Of Siri

Has artificial intelligence finally come of age? And is it ready for broader applications in industries ranging from travel to finance? Are we destined to grapple with fast-following Siri clone after Siri clone, or will the category evolve?

Siri excels at setting reminders (and a little less so at ordering Scottish lunches). But is she ultimately more than a better front-end for basic smartphone functions?

This post is about changing how we use computers to manage knowledge, and not just information.

We want a VPA (Virtual Personal Assistant) that understands us as individuals — that leverages our past for our present. A VPA has deep domain knowledge, and can finally move us beyond a big list of blue links. Software really can provide us with real and expert assistance when and where we need it most.

What we’re seeing is a paradigm shift on multiple levels, one that will play out more profoundly over the coming year than it did the last. We’re on the cusp of an entirely new thing:

Managing info => Managing knowledge
Matching keywords => Matching concepts
Serving “searches” => Serving “actionable intents”
At the end of the day, what people really want is to be…understood. That starts with a conversation, and it gets better when that conversation begets a real relationship — one based on mutual respect, a shared language, and a certain intimacy.

SIRI: Knowledge = Information +Meaning
ecoNVERGE:
INCISIVE Knowledge CONVERGENCE
= crossroads between Knowledge Management, Change Facilitation & Innovation, sustainable disseminated
= KM (Explicit + Tacit) + Intelligence with Returned Value.

TechCrunch

Editor’s note: Nadav Gur is the founder and CEO of Desti, a virtual personal assistant for travel incubated by SRI. Previously, he was founder and CEO of Worldmate, the first mobile travel app.

“Any fool can know. The point is to understand.”

–Albert Einstein

Since the launch of Siri on the iPhone 4S last year, the media has been abuzz with the potential implications of what’s next – from Google’s Eric Schmidt commenting that Siri poses a great threat to Google, to countless articles by VCs and thought leaders.

Has artificial intelligence finally come of age? And is it ready for broader applications in industries ranging from travel to finance? Are we destined to grapple with fast-following Siri clone after Siri clone, or will the category evolve?

Siri excels at setting reminders (and a little less so at ordering Scottish lunches). But is she ultimately more than a…

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