DEVC 122 (Paper #5): Affecting Change through Purposive Use of Social Media

Add your DEVC 122 (Paper #5): Affecting Change through Purposive Use of Social Media

For most people, social media is viewed largely as an avenue for socialization and entertainment. Yet social media actually has more important, but usually not fully utilized, functions in our society.
In the “Pushing Development Forward” seminar held last September 19, the discussion of social media was focused not on its efficiency as a tool for entertainment nor socializing, but more on its purposive function.

Cri de Coeur

For most people, social media is viewed largely as an avenue for socialization and entertainment. Yet social media actually has more important, but usually not fully utilized, functions in our society.

In the “Pushing Development Forward” seminar held last September 19, the discussion of social media was focused not on its efficiency as a tool for entertainment nor socializing, but more on its purposive function. “Pushing Development Forward” is part of the 7th leg of “Social Media for Social Change Chat Series” of Rappler—an organization of journalists that aims to inspire people to participate in nation-building through purposive use of social media.

Rappler CEO and executive editor Maria Ressa has talked about social media as the generation’s form of addiction. She explained that such addiction generates because social media increases levels of two kinds of chemicals in the body—dopamine which causes mild addiction and oxytocin which gives the desire…

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