Biomimicry: Value creation requires transforming the business paradigm – Inspired by Nature!



– by Giles Hutchins, author of THE NATURE OF BUSINESS and blogs on ‘business inspired by nature’ at


In a volatile business climate, companies can gain advantage by learning from nature’s rules.


Our current business paradigm has exacerbated the imbalances, tensions and volatility we face today.

“We cannot solve the problems in the world with the same level of thinking that brought them about in the first place.” – Albert Einstein

“Business and industry is the only institution that is large enough, pervasive enough and powerful enough to lead humankind out of this mess.” – Paul Hawken


In times of pressing challenges, in this “perfect storm” of social, economic and environmental volatility, it requires great courage to break rank from a paradigm that is ingrained in our business mindset. Transformational times call for transformational change.


Today’s rapidly changing business environment calls for businesses that thrive in rapidly changing environments: businesses more akin to living systems.


Initiating virtuous cycles of collaboration, innovation and value creation for all stakeholders:

These “firms of the future” can learn and adapt; they are not structured and siloed, which stifles learning and agility. These firms are bottom-up, decentralized, interdependent, multifunctional, emergent, self-organizing units – not the centralized, top-down, hierarchically-managed monoliths of the 20th century.


Redesigning For Resilience drives the transformation to a firm of the future:


  • Drives transformation through values-based leadership and stakeholder empowerment using the catalysts of education, innovation, inspiration and collaboration.
  • Encourages synergies across its business ecosystem, engaging with multiple stakeholders in an open, transparent way; where common values create connections enabling mutualism.
  • Harnesses the power of social networks and the “pull” media; uses crowd sourcing, co-creation, open source collaboration platforms and transparent branding for differentiation.
  • Evolves ecological thinking for innovating and new ways of operating and generating value for every stakeholder within the community it serves; where waste equals food and nature inspires people, processes, products and places.




The new business paradigm is about encouraging business activity at a personal and organizational level that creates conditions conducive to life; no longer tolerating activity which is knowingly toxic to life.




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