The Collaborative Economy for Corporations!
What companies must do when customers share, rather than buy…
The challenges, examples, causes and recommendations for corporations to adopt the Collaborative Economy.
Ownership and access is shared between corporations, start-ups and consumers!
The sharing economy revolution is unstoppable!
Activate idle resources!
Challenge the way we think.
- products become services
- services become marketplaces
- marketplaces build your products
Don’t fight the sharing-economy, embrace it and identify its opportunities.
- Companies must change the relationship and offer renting, subscribing and event lending
- Motivate a marketplace through collaboration and guidance, enabling or keeping the brand trust
- Activate the value chain in the collaborative economy to enable market for your future products, empowering the crowds to build these products and services (co-producing)
Potentially, providing a marketplace in the collaborative economy: co-ideating, co-designing, co-funding, co-building, co-development, co-customizing, co-creation, co-distribution, co-storage, co-deliver, co-marketing, co-selling, co-revenue, …
This way the market becomes employee (kind-of), supplier, designer, client, … true stakeholder to be reckoned with, which in turn reduces the cost for the company. Thus the crowd becomes the company, fulfilling almost all of the corporate functions.
- companies want to keep control
- challenged revenue models
- governments, lobbyists and instituions oppose
- fragmented start-up environment creates confusion
- excess start-up creates uncertainty – which ones will last
Benefits for letting go!
- more efficient as the crowds is helping in the process from R&D to go to market
- long term relationship – bonding – with vested customers and markets
- new value created between people = new revenues
- if you act now, you have first-mover advantage
- new business transactions
- selling new value-added services
To gain this new economy and market, you must leap across, leaving behind old business models!