Let go to gain more! Access is more important than ownership!

The Collaborative Economy for Corporations! 

– by Jeremiah Owyang, Partner at Altimeter Group
Click on the image below to access the full presentation on Slideshare

 

leaving behind old business models

The sharing economy revolution is unstoppable!

 

What companies must do when customers share, rather than buy…

The challenges, examples, causes and recommendations for corporations to adopt the Collaborative Economy.

 

Don't fight the sharing-economy, embrace it and identify its opportunities.

Don’t fight the sharing-economy, embrace it and identify its opportunities.

 

Ownership and access is shared between corporations, start-ups and consumers!

The sharing economy revolution is unstoppable!

Activate idle resources!

 

Imagine collaboration! Embrace the stakeholders!

Imagine collaboration! Embrace the stakeholders!

 

Challenge the way we think.

  • products become services
  • services become marketplaces
  • marketplaces build your products

 

Don’t fight the sharing-economy, embrace it and identify its opportunities.

  • Companies must change the relationship and offer renting, subscribing and event lending
  • Motivate a marketplace through collaboration and guidance, enabling or keeping the brand trust
  • Activate the value chain in the collaborative economy to enable market for your future products, empowering the crowds to build these products and services (co-producing)

 

Activate idle resources!

Activate idle resources!

 

Potentially, providing a marketplace in the collaborative economy: co-ideating, co-designing, co-funding, co-building, co-development, co-customizing, co-creation, co-distribution, co-storage, co-deliver, co-marketing, co-selling, co-revenue, …

 

This way the market becomes employee (kind-of), supplier, designer, client, … true stakeholder to be reckoned with, which in turn reduces the cost for the company. Thus the crowd becomes the company, fulfilling almost all of the corporate functions.

 

The challenges we may expect!

The challenges we may expect!

 

Counter-forces:

  • companies want to keep control
  • challenged revenue models
  • governments, lobbyists and instituions oppose
  • fragmented start-up environment creates confusion
  • excess start-up creates uncertainty – which ones will last

 

The only way is to let go to gain more!

The only way is to let go to gain more!

 

Benefits for letting go!

  • more efficient as the crowds is helping in the process from R&D to go to market
  • long term relationship – bonding – with vested customers and markets
  • new value created between people = new revenues
  • if you act now, you have first-mover advantage
  • new business transactions
  • selling new value-added services

 

To gain this new economy and market, you must leap across, leaving behind old business models!

 

 

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